David Gorin, president and founder of Best Parks in America (BPA), today (Oct. 10) announced several major changes for the national brand.
These changes will help BPA grow from its present 82 members to “a group of 150 over the coming years,” Gorin predicted, according to a report by Woodall’s Campground Management.
In a news release and during a press conference held today, Gorin announced that Deb Kohls has been named vice president, effective Nov. 1. She joins BPA after 10 years as the senior vice president of Friend Communications and its successor company, Leisure Interactive.
“Deb is deeply immersed in all aspects of business and outdoor consumer marketing, is an expert in the marketing of RV parks and campgrounds to consumers and has a deep technology background in the park industry as well as in the overall larger world of travel and tourism marketing and development,” Gorin stated. “I am excited that Deb will be joining us and her presence will enable us to significantly step up our brand and network development.”
Kohls will operate from her office in Huntington Beach, Calif.
In addition, Joe Opp, recently retired senior vice president of membership services of Leading Hotels of the World, will also be joining the BPA Team as a senior adviser for brand development.
Opp has a long track record of success in the travel business having served as reservation manager for National Airlines, director of reservations for Avis Rent a Car, director of reservations for Pacific Southwest Airlines and vice president of marketing automation for TrustHouse Forte Hotels.
Opp, based in San Diego, will not be a full-time staff person, but will serve in an advisory role.
Meanwhile, BPA is undergoing a business restructuring that will enable the company to move forward unimpeded by unnecessary and unwarranted legal harassment.
“BPA is re-organizing into a non-shareholder corporation meaning that it is evolving into an association format. This reorganization is being done to protect your right to join your independent and unique business together with other like-minded businesses to work cooperatively to build your business without interference from the federal or state governments,” Gorin stated.
“BPA has no intention or interest in competing with any existing association on any level. Our objective is to work with the highly rated parks that voluntarily become members or affiliates of Best Parks in America to help them improve their business operations, provide unique and high quality guest experiences and to grow their revenues and profits.
As part of the restructuring, David Gorin Associates LLC retains ownership of the intellectual property rights that provide the foundation for Best Parks in America. DGA LLC is licensing the IT rights exclusively to Best Parks in America. In addition to her role as BPA Vice President, Kohls is also becoming a member of DGA LLC.
Gorin also announced the composition of the BPA board of directors. Mike Gurevich, owner of Cherry Hill Park in College Park, Md., will join Gorin and Kohls on the board.
To view the entire story from Woodall’s Campground Management click here.