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‘Dealer Night’ Kicking Off RVIA California Show

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October 13, 2011 by   Leave a Comment

The Recreation Vehicle Industry Association’s (RVIA) 59th Annual California RV Show, taking place Oct. 14–23, kicks off today at the Fairplex in Pomona, Calif., with many new enhancements planned to provide a better show experience for attendees and an improved sales environment for exhibitors and RV dealers.

According to a news release, more than 20,000 consumers are expected to attend the event, which will feature 800 RVs and the latest RV-related products stretched across more than 450,000 square feet of exhibit space.

The California RV Show gets under way this evening with “Dealer Night,” a new trade-only event where RV manufacturer representatives will meet with RV dealers from western states to discuss and showcase brands that are available in their marketplace. On Friday, participants will receive a sneak preview of the California RV Show so they can see first-hand the RV brands they may want to carry on their lots.

RVIA also has several other plans in store to revamp and improve the popular 10-day event for the public. This includes:

Admission Discounts and Wristbands — RVIA will offer admission discounts from Oct. 17-20 to drive attendance during the week. Admission also includes a wristband that gives guests the ability to return to the show for all 10 days, providing everyone a “be-back” pass for the entire event.

Free RV Parking – Anyone driving an RV to the show can park free. This ensures that trade-ins are at the show for dealers to evaluate and complete the deal. Car parking is $9.

Easier Navigation – With a totally revised layout, it will be easier than ever for attendees to tour the show and see the RVs on display. RVIA will continue to run passenger trams throughout the show picking up visitors and delivering them to their destination. Small mobility scooters will be available at all four show entrances for those that need them.

RV Factory Showcase — 45 RV manufacturer representatives will be on hand to show attendees how RVs work and demonstrate the features and benefits of various units. Different product types will be showcased hourly from Oct. 16-22. Each day a different class of RV will be featured.

RV Club Promotion – RV Clubs will receive $4 off coupons for their members with Oct. 19 being designated as RV Club day. This will encourage dedicated RVers to attend and entice them to replace their older rig.

RV-Focused Entertainment – RV cooking demonstrations by the Ultimate Camp Cooking team of Mike Faverman and Pat Mac will give guests new hands-on recipes. “RV Handyman” Dave Solberg will have RV-related seminars, including a presentation on how to buy the right RV for your needs. Award-winning RV travel documentary producer John Holod will showcase films on popular RV travel destinations such as “The Alaska Highway and Baja.” All of the entertainment is focused on RVing to put guests in the mood to go RVing.

Dealer Scavenger Hunt — Guests will receive a Dealer Scavenger Hunt card requiring them to pass by every participating dealer at the show. Guests who have all 16 dealers punch their card will receive an RV travel book. This encourages attendees to circulate throughout the displays, and gives dealers an opportunity to meet guests.

The Show Program – This year’s program is designed to be a buyer’s guide. In addition to a show map, it also describes the different types of RVs for the novice and features articles about trips and destinations for the experienced RVer.

Clean Restrooms — This may sound basic, but nothing turns off a mother more than dirty restrooms. Show restrooms will be cleaned hourly throughout the event.

 

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