Leisure Interactive LLC (LI), formerly Friend Communications, the developers of Hercules reservation and property management software, has announced the promotion of Ron Medenwald to senior vice president of business development.
Medenwald replaces Deborah Kohls, long-time LI veteran, who recently announced her move to Best Parks of America.
Medenwald will be responsible for managing ongoing business relationships and accelerating new customer acquisition for the LI portfolio, featuring Hercules campground software. Additionally, he will continue to play a key role with Hercules product development and customer care, according to a news release.
“Ron has been a big part our current success and we are excited to promote him to this pivotal position,” said Gary Pace, LI president and CEO. “Over the years Ron has embraced every challenge, seized everyopportunity and has consistently exceeded the expectations of the organization and our customers. We are confident that in this new role Ron will continue his record of achievement. Join me in congratulating Ron on his promotion.”
Medenwald joined the company in 2003 as association alliance director and has held management positions of increasing responsibility. In his position as vice president of customer support, he led the rollout and support of the LI flagship product – Hercules.
“I have always embraced the Leisure Interactive concept of leveraging technology to enhance the guest experience and streamline park operations,” said Medenwald. “I’m excited about our strategic direction and look forward to sharing our vision with operators and industry leaders.”
Ron is an avid RVer and outdoor enthusiast with 25 years of experience in campground and outdoor recreation management. Prior to joining Leisure Interactive, he was park superintendent at Santee Lakes Regional Park (a large municipal operation). Medenwald has served as president of the California Association of RV Parks and Campgrounds (CalARVC) and on the board of National Association of RV Parks and Campgrounds (ARVC). He is a former colleague of McKinnon Consulting and holds a marketing degree from San Diego State University.