The National Marine Manufacturers Association (NMMA) announced today (Oct. 11) that Progressive Insurance will be the title sponsor of its 18 boat and sportshows from 2012-2014.
“We’re thrilled to have Progressive Insurance on board as the title sponsor of NMMA boat and sportshows,” said Ben Wold, executive vice president of NMMA in a press release. “Our involvement with this great organization will help bring boating to more consumers and reach millions of potential show attendees, elevating the NMMA shows’ brand. In addition, this partnership will provide new resources to invest in our shows to help grow attendance, improve the consumer experience, and ultimately attract more customers for our exhibitors.”
“We’re excited to collaborate with the NMMA and support the boating industry,” said Rick Stern, Progressive’s boat product manager. “Seventy-five million people participated in recreational boating in 2010, and hundreds of thousands of them attend boat shows. This sponsorship is a great opportunity to let boaters know that with Progressive boat insurance they can go wherever they choose, whenever they choose and have peace of mind they’re protected with our flexible, year-round coverage.”