RVIA helped kick off the 59th Annual California RV Show in Pomona with more than a dozen media interviews conducted via satellite with local network affiliates and national outlets from around the country. The satellite media tour featured RVIA spokesman and Go RVing blogger Brad Herzog, who recently completed his 12th RV media tour this summer.
RVIA produced the media tour to encourage consumers to visit RV shows this fall and winter and to promote key RV industry messages about affordability, quality family time and the array of options available to RV buyers.
In a dozen interviews, Herzog delivered these messages and put a friendly, accessible face on RVing for audiences around the country. Herzog appeared via satellite in an array of media markets, including Atlanta, Portland, Ore., Sacramento, Calif.,, Las Vegas, Baltimore, Md., and Harrisburg, Pa. National news distribution outlets NBC Newschannel and News Watch (which provides content to 200 Ion stations nationwide) also interviewed Herzog.
“There are smaller RVs for smaller families, and larger RVs for larger families,” Herzog told a Sacramento morning show. “The best way to sample all the options is to go to an RV show.”
Herzog said consumers could find a show near them by visiting GoRVing.com.
“The reason there are 8.9 million families that now own an RV is because it’s an affordable way to travel,” Herzog said. “There’s an RV for every budget and family, from a $6,000 folding camping trailer to a $600,000 luxury motorhome, and everything in between.”