SPEED Channel’s Wood Joins Outlook Agenda
Popular television personality and NASCAR racing analyst Rutledge Wood will appear at “Outlook 2012: Up and Away,” RVIA’s popular all-industry pep rally kicking off the 49th National RV Trade Show on Nov. 29 at 7:30 a.m. in the Kentucky Exposition Center (KEC) Mezzanine Level Ballroom.
According to a news release, Wood is a roving race analyst for the SPEED Channel and one of the hosts of History’s “Top Gear.” For the past two years, he and his family have starred in RV travel vignettes produced by Go RVing that have appeared on SPEED’s NASCAR programming. Another vignette is planned for next year as part of Go RVing’s advertising on the SPEED Channel.
“We are excited to have Rutledge at the Outlook program. He and his family have done a tremendous job in letting young families know about the fun of RVing through their vignettes,” said Recreation Vehicle Industry Association (RVIA) Vice President of Public Relations and Advertising James Ashurst. “As a fan of racing and a fan of RVing, he will have some compelling stories to share.”
Hosted by RVIA Chairman Gregg Fore, “Outlook 2012: Up & Away” will also feature “What’s Up!” with RVIA President Richard Coon providing his thoughts in key RV industry issues and detailing how RVIA is working to help the industry soar.
In “Away We Go!,” Go RVing Co-Chairs Bob Olson and Tom Stinnett will team with RVIA Public Relations Committee Chairman B.J. Thompson and Ashurst for a joint multimedia presentation recounting 2011 accomplishments in the advertising and public relations arenas and reviewing new approaches for the upcoming year.
The program culminates with Stan Richards, founder and creative principal of the Richards Group, unveiling the agency’s new Go RVing “AWAY” national advertising campaign and sharing marketing insights drawn from his long career as one of the advertising industry’s respected leaders.
As always, special guests and surprises will be part of the show lineup.
The “Outlook 2012: Up & Away” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.