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SSI: Motorhome Sales Stay Flat in August, YTD

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October 11, 2011 by   Leave a Comment

Year-over-year motorhome sales were flat in August, up just 0.4%, as a rise in Class C registrations was offset by a dip in the Class A market. For the first eight months overall motorhome sales edged up 1.4%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. remained the overall motorhome sales leader through August with a 21.5% market share followed by Winnebago Industries Inc. (18.5%) and Forest River Inc. (12.2%).

In the Class A category, overall sales in August retreated 3.6% compared with 2010 and were up 0.7% year-to-date. Tiffin Motorhomes Inc. again held the No. 1 position for the eight months, holding a 20.8% market share, just edging out Winnebago with a 20.2% share. Thor was No. 3, owning a 17.4% market share.

Class C sales rose 6.9% in August and were up 2.4% for the first eight months. Thor Industries Inc. was the leader year-to-date, holding a 26.3% market share, followed by Forest River’s Coachmen division (19.0%) and Winnebago (16.6%).

SSI noted that it has added the capacities to track motorhomes that were sold as rental fleets, which reflected a 25% increase in July from the previous year, primarily in the Class C category.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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