SSI: YOY Towable Sales Unchanged in August
Year-over-year retail towable sales remained flat in August – up 1.1% – while registrations rose 5.2% for the first seven months. The sector has been marked by marginal monthly gains or losses in registrations since January of this year when towables posted a 13.5% increase.
According to the latest report from Statistical Surveys Inc., August results were:
• Sales for the high-volume travel trailer sector edged up 4.3% in August and 7.9%year-to-date.
• Fifth-wheel registrations slid 1.7% for the month and edged up 3.1% through August.
• Folding camping trailer sales declined 14.5% in August and 10.0% year-to-date.
• Park model sales fell 16% for the month and 7.2% for the first eight months.
Thor Industries Inc. remained the towable sales leader year-to-date with a 36.4% market share, followed by Forest River Inc. at 21.6% and Jayco Inc. with a 12.3% share.
By segment for the first seven months, Thor was No. 1 in travel trailer sales with a 33.4% share, ahead of Forest River (22.2%) and Jayco (14%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.9% market share, while Forest River posted a 17.3% share.
Forest River was the folding camping trailer sales leader through August with a 36.0% market share while Jayco (18.1%) held the No. 2 position. In the park model segment, Thor was No. 1 with a 22.4% market share with Skyline Corp. at No. 2, holding a 13.5% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).