Jackson Center, Ohio-based Airstream Inc. has announced the hiring of Mollie Hansen as vice president of marketing.
According to a press release, Hansen brings “key experience to Airstream’s already skilled team with her strong record of driving sales through strategic marketing.” Hansen will oversee all corporate marketing activities for Airstream, including go-to-market plans for new products, trade and consumer communication, as well as brand messaging.
Hansen began her career at Nike Inc. where she directed the implementation of visual merchandising strategies. She then went on to develop merchandising programs to drive brand recognition and sales for Columbia Sportswear Inc. Following that, for nearly eight years, Hansen provided leadership and strategic direction for retail operations and retail analysis teams as head of retail marketing for Adidas. Most recently, Hansen was the director of North American marketing for Converse where she was responsible for an account marketing organization for this heritage brand.
As an outdoors enthusiast, Hansen has been an Airstreamer for more than 10 years. She fell in love with the brand while creating a snowboard booth for Columbia Sportswear in 1995.
“Having been involved with the top sporting goods and retail brands, Mollie brings more than 15 years of progressive experience in management, marketing and customer relationships plus a fresh approach to our strategic marketing initiatives for 2011-12 plans,” said Bob Wheeler, president and CEO of Airstream, a Thor Industries Inc. subsidiary. “We welcome her as a vital addition to the Airstream team.”