The National Association of RV Parks and Campgrounds (ARVC) has launched ARVC Voice, an online members-only magazine that features news stories as well as embedded videos that highlight best practices and innovations in the campground business.
“We’re using cutting edge technology with one of the leading online magazine companies,” said Paul Bambei, ARVC president and CEO in a press release, adding that the inaugural issue of ARVC Voice was emailed to the association’s members on Monday (Oct. 31).
ARVC Voice, which replaces the ARVC Report newsletter, will be emailed to association members 11 times a year, with a single issue for the December/January period. Each issue of ARVC Voice will be produced by Evanne Schmarder, a videographer and digital marketing expert who previously reported and edited the ARVC Report.
“ARVC Voice is not a newsletter, but an online magazine,” Bambei said, adding that it is being produced in a flipbook format using Zmags software. “This format is very easy to read, easy to navigate and very intuitive,” he said. “We think ARVC members will be pleased.”
While ARVC Voice is delivered in an electronic format, individual pages, sections or the entire issue can be saved, downloaded and/or printed. It also has a built-in search function to enable members to search for particular words or phrases.
Advertisements are hyperlinked to each advertiser’s website, which is a desirable benefit to companies interested in marketing their products and services to campgrounds, RV parks and resorts across the country, Bambei said.
Schmarder said each issue of ARVC Voice will be developed to provide news stories that are not available elsewhere in print or online publications serving the campground industry, with a heavy focus on human interest stories and best practices about ARVC members themselves. It will also contain useful information about member benefits, green initiatives and the latest information involving government affairs issues of interest to private park operators.
“While media experts claim electronic publishing is clearly the most efficient and widely adopted method of trade industry communication today, we recognize many members still like a printed version from ARVC. For that reason, we are committed to sending our members three printed issues of ARVC Voice in 2012, recapping a collection of the best content from the previous four months. Look for this first printed issue next spring,” said Bambei.
“We are asking ARVC members to consider shooting video at their parks focusing on their own unique innovations and breaking news,” Schmarder said, adding that a section of ARVC.org is being developed where members can upload content they would like to be considered for publication in ARVC Voice.
Based in Denver, ARVC is the national voice of the outdoor hospitality industry. For more information, visit www.arvc.org.