Brad Keselowski Racing (BKR) announced that two industry-leading companies, Cequent Performance Products, which designs and manufactures towing and hitch systems and related accessories, and Cooper Standard, which specializes in fluid handling systems and anti-vibration systems for the automotive industry, will join the No. 29 RAM team as major sponsors for the entire 2012 NASCAR Camping World Truck Series season.
According to a news release, the marketing and business alliances will see Cequent and Cooper as the primary sponsors for the 2012 season, each taking one-half of the 2012 races. Both companies will also receive partnership assets, entitlements, and benefits throughout the season, including exposure via Keselowski personally in both NASCAR Sprint Cup Series and Nationwide Series competition for Penske Racing. Parker Kligerman, a Penske Racing development driver, will return for his second full-season with the BKR team to pilot the No. 29 Cequent/Cooper Standard entry.
Plymouth, Mich.-based Cequent said the sponsorship of Keselowski and BKR, which also includes primary sponsorship for 15 Truck Series races in 2013 and 18 Truck Series races in 2014, is designed to “drive exposure for its brands such as Draw-Tite and Reese Towpower, strengthen relationships with retail partners, and generate new business opportunities.”
“We see Brad Keselowski, and his team, as terrific marketing fits for our company, its brands and products,” stated Tom Benson, President of Cequent Performance Products. “The NASCAR Truck Series audience is undoubtedly our target market and Brad extends Cequent’s reach to the NASCAR Cup and Nationwide audiences. This program also presents some meaningful business opportunities for both our Performance Products and Consumer Products divisions. The partnership has all the elements to be a complete success for Cequent and for Brad’s team. We very much look forward to seeing the No. 29 Truck take the track in 2012.”