Coon to Address Market Trends at Outlook ’12
Attendees at the Recreation Vehicle Industry Association’s (RVIA) “Outlook 2012: Up & Away” will hear RVIA President Richard Coon’s thoughts on important trends that will impact the RV industry, including a preview of key findings from the new RV Consumer Demographic Profile being released at the show.
The Outlook event, which annually serves as the kickoff to the National RV Trade Show, is slated for Nov. 29 at 7:30 a.m. in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Level Ballroom.
In a presentation titled “What’s Up!” Coon will also examine how RVIA’s efforts in a variety of areas, including government affairs, RV standards, and industry training and education, are focused on achieving the common goal of all industry members to expand the RV market.
Hosted by RVIA Chairman Gregg Fore, “Outlook 2012: Up & Away” will also feature “Away We Go!,” with Go RVing Co-Chairs Bob Olson and Tom Stinnett teaming with RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst for a joint multimedia presentation recounting 2011 accomplishments in the advertising and public relations arenas and reviewing new approaches for the upcoming year.
The program culminates with Stan Richards, founder and creative principal of The Richards Group, unveiling the agency’s new Go RVing “AWAY” national advertising campaign and sharing marketing insights drawn from his long career as one of the advertising industry’s most respected leaders.
Other special guests appearing at Outlook 2012 include television personality Rutledge Wood, NASCAR racing analyst on the SPEED Channel and co-host of History Channel’s Top Gear, and country music artist Chuck Wicks, who will perform live at the event.
The “Outlook 2012: Up & Away” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.