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Heartland’s Torque Revs up Toy Hauler Market
Posted By RVBusiness On November 22, 2011 @ 9:10 am In Breaking News,Louisville Show 2011 | No Comments
Elkhart, Ind.-based Heartland Recreational Vehicles LLC will be introducing its line of lightweight, sharply priced Torque toy haulers at the Nov. 29-Dec. 1 49th Annual National RV Trade Show in Louisville, Ky.
Available in both travel trailer and mid-profile fifth-wheel floorplans, Heartland said Torque will give dealers “an all-new option in the very fast growing toy hauler segment.”
“Torque is like nothing else in the RV industry,” said General Manager AJ Jones in a press release. “When looking at the current trend in toy haulers, many companies are building units that are higher-priced with heavier GVWR’s. That means that many manufacturers are only competing for shelf space in the higher price points. Torque offers a completely new approach, specializing in lightweight, inexpensive toy haulers.”
Heartland said it has emerged as one of the top-selling toy hauler manufacturers this year with its Cyclone/Road Warrior brands, which had increased market share by nearly 22% in the U.S. and 45% in Canada through September, according to Statistical Surveys Inc.
Jones noted, “It is the perfect time to release Torque, with the favorable momentum swing that we are enjoying in the toy hauler division. This is a product that will not compromise any of our existing toy hauler sales, it will only complement what we are already doing with different price points and weights never seen before.”
Initially, Torque will be offered in seven floorplans – three travel trailers and four mid-profile fifth-wheels – ranging in a variety of lengths and sizes. Prospective dealers will be able to see the all-new Torque product at Booth No. 5025 in the West Wing of the Kentucky Exposition Center (KEC) during the Louisville Show.
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