Keystone Promotes Two Key Sales Executives

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November 10, 2011 by   3 Comments

Matt Zimmerman

Goshen, Ind.-based Keystone RV Co. president Bob Martin has announced the promotion of two key sales executives. Matt Zimmerman has been named vice president of sales with responsibility for all Keystone brands while Jeff Runels has been promoted to general manager, according to a press release.

In his new role, Zimmerman will work with the Keystone sales organization to help focus on new product and innovation, as well as to continue to build strong relations between Keystone and its dealers.

“Keystone has earned the reputation of being a product focused company,” said Zimmerman. “The key to our success is that we are product driven. By assuming some of the day-to-day operational and strategic duties our GMs previously carried out, I will be freeing them up to focus on new product, new innovations, and increased market share. I am enthusiastic about the opportunities ahead for Keystone RV and our dealer partners.” Zimmerman has been with Keystone 12 years, starting as a district sales manager and most recently as general manager.

Jeff Runels

As general manager, Runels will be responsible for the Cougar, Sprinter and the Vantage product lines. Runels began his career at Keystone six years ago as Cougar district sales manager and was promoted to Cougar product manager in 2007. He also has been instrumental in Cougar’s growth, helping the brand become the No. 1 retailing laminated travel trailer and fifth-wheel in North America.

Martin said these promotions reflect Keystone’s ongoing commitment to better serve its customers. “Matt and Jeff have achieved outstanding success at Keystone developing strong relationships with our dealers,” said Martin. “We look forward to building upon these relationships as Keystone grows. We are fortunate to have such a quality team with the ability to promote from within the company.”

Zimmerman is a native of Elkhart and currently resides with his wife and two young children in Bristol. Runels, a native of Battle Creek, Michigan, resides in Syracuse, Ind.


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3 Responses to “Keystone Promotes Two Key Sales Executives”

  1. Jon S. Rheinheimer on November 10th, 2011 11:02 pm

    Congradulations on your new position.
    Jon S. Rheinheimer
    Sales Manager
    D&W, Inc.

  2. Yvonne E Schwartz on November 11th, 2011 2:17 pm

    Congradualtions Matt & Jeff on your promotions at Keystone RV Company.

  3. Chuck Neer on November 11th, 2011 3:12 pm


    I guess they finally noticed how exceptional you are!