Outdoor Experts Collaborate on Marketing Book

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November 9, 2011 by   Comments Off on Outdoor Experts Collaborate on Marketing Book

Two well-known names in the outdoor recreation industry – Peter Pelland and Evanne Schmarder – are joining forces to author a comprehensive marketing strategy book written specifically for outdoor recreation business owners/operators, according to a press release.

Putting their over 50 years of combined marketing expertise to work for readers, “Unconventional Wisdom Works” will cover 25 actionable marketing techniques helping businesses build an online and offline presence among outdoor recreation consumers.

With chapters outlining today’s cutting edge tech tools, the book, due out early spring 2012, will be written in layman’s terms and provide readers with not only conceptual background on each topic but easy to implement steps to bring the techniques to bear.

“Much has been written over the years that doesn’t directly relate to either small businesses or the outdoor recreation industry. In other instances, I have seen so-called ‘expert’ advice being presented that was simply incorrect,” said Pelland, owner of Pelland Advertising. “We learned through the Campground Success project that I launched back in 2009 that there was a real need and desire for cutting-edge ideas with direct application to the outdoor recreation industry.”

Schmarder, long-time digital marketing strategist and owner of Roadabode Productions and the Digital Marketing Workshop added, “Smart business owners understand that the world of marketing is evolving daily. Today more than ever, understanding how, where and why to communicate your message to customers and prospects is critical. ‘Unconventional Wisdom Works’ will provide businesses with tools to design and, if they wish, implement their own successful marketing strategy.”

Both Pelland and Schmarder will be available to discuss Unconventional Wisdom Works at their Virtual Outdoor Hospitality Expo booths Nov. 10-11, 2011 and via email at or

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