Secretary of the Interior Ken Salazar will be a special guest at “Outlook 2012: Up & Away,” the all-industry pep rally hosted by the Recreation Vehicle Industry Association (RVIA) kicking off the 49th Annual National RV Trade Show on Tuesday morning, Nov. 29, at 7:30 a.m. in the South Wing Mezzanine Ballroom of the Kentucky Exposition Center (KEC) in Louisville.
An avid outdoors enthusiast, Secretary Salazar will share his thoughts about the economic importance of outdoor recreation in America, the job-creating power of conservation, the future of the nation’s public lands, and his thoughts about RV travel and camping.
“As one of our nation’s most respected leaders, Secretary Salazar has constantly demonstrated a passionate commitment to preserving and improving the nation’s public land resources,” said RVIA President Richard Coon in a press release. “His appearance at Outlook 2012 will be a tremendous opportunity for industry members to learn what lies ahead for the public lands that are such popular destinations and recreation areas for the nation’s RV community.”
Hosted by RVIA Chairman Gregg Fore, “Outlook 2012: Up & Away” will also feature “What’s Up!” with Coon providing his thoughts on key RV industry issues and detailing how RVIA is working to help the industry soar. In “Away We Go!,” Go RVing Co-Chairs Bob Olson and Tom Stinnett will team with RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst for a joint multimedia presentation recounting 2011 accomplishments in the advertising and public relations arenas and reviewing new approaches for the upcoming year.
The program culminates with Stan Richards, founder and creative principal of the Richards Group, unveiling the agency’s new Go RVing “AWAY” national advertising campaign and sharing marketing insights drawn from his long career as one of the advertising industry’s respected leaders.
Other special guests scheduled to appear include Rutledge Wood, SPEED Channel NASCAR racing analyst and co-host of History’s Top Gear, and country music artist Chuck Wicks.
The “Outlook 2012: Up & Away” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.