Stat Surveys: Sept. MH Sales Dip, C’s Fall 10%
Year-over-year motorhome sales fell 3.3% in September, as Class C registrations dropped 10.4% while the Class A market remained flat. For the first nine months overall motorhome sales edged up 1.5%, according to the latest report from Statistical Surveys Inc. (SSI).
Thor Industries Inc. remained the overall motorhome sales leader through September with a 21.1% market share followed by Winnebago Industries Inc. (18.8%) and Forest River Inc. (12.0%).
In the Class A category, overall sales in September rose 1.3% compared with 2010 and were up 1.2% year-to-date. Tiffin Motorhomes Inc. held onto its No. 1 position for the nine months with a 20.8% market share, just edging out Winnebago which posted a 20.2% share. Thor was No. 3, owning a 17.6% market share.
Class C sales dropped 10.4% in September and were up 1.8% for the first nine months. Thor Industries Inc. was the leader year-to-date, holding a 25.3% market share, followed by Forest River’s Coachmen division (18.9%) and Winnebago (17.1%).
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).