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Thor’s Fuel-Efficient Serrano Driving up Sales

Serrano diesel motorhome

The Thor Motor Coach Serrano has moved into the “Top 10” best selling diesel motorhomes as of August 2011, according to Statistical Surveys Inc. (SSI), Grand Rapids, Mich.,

In a press release, spokesmen for the Thor Industries Inc. subsidiary indicate that the diesel-powered Serrano has increased by 20% in overall retail sales, which equates to a market share increase of 18.3%.

“Our fuel-efficient Serrano continues to be a hit with motorhome enthusiasts and has had great appeal with consumers looking to buy gas or diesel models,” said Adam Gudger, Thor Motor Coach’s Serrano product manager. “We have recently introduced two great new floorplans which include a 34-foot bath-and-a-half model and a 33-foot model with a full-wall slide and an option for a stackable washer and dryer.”

The 2012 Serrano product offering includes five floorplans ranging from 31- to 34-feet. Built on the reliable Workhorse W-series chassis, the Serrano is powered by a Navistar MaxxForce diesel engine rated at 230-hp with 620 ft.-lb. of torque. With a gross vehicle weight rating starting at 20,500 pounds, Thor Motor Coach said the Serrano has a great power to weight ratio – lower weight overall weight, plus big torque output, equals a smooth running motorhome designed to conserve fuel.

Interior of Serrano by Thor Motor Coach

“Consumers are looking for a fuel-efficient diesel with the power to handle mountainous terrain and the Serrano provides these diesel benefits for the price of a typical high-end gas unit,” said Gudger. “Users are getting significant fuel economy increases compared to gas motorhomes while the 36% increase in torque keeps the engine running quieter and more efficiently than comparable gas powered models”.

New interior amenities include an MCD solar and blackout roller shade with ClearView technology, helping keep solar light and heat out of the coach during the day while providing complete darkness for sleeping at night. Sliderooms feature custom hardwood fascia, adding a finished look to the Serrano’s living area, while optional heat pumps for the air conditioners take the chill out of the interior on cool mornings and brisk evenings. Three new exterior paint packages along with two interior decors packages are also available.

For more information visit http://Serrano-RV.com.


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