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Airstream Inc. Reports Strong Louisville Orders

Posted By RVBusiness On December 13, 2011 @ 9:04 am In Breaking News | No Comments

Airstream's International Sterling Concept interior

Airstream Inc. reported significant order input during the recently completed National RV Trade Show in Louisville, Ky., for both travel trailers and motorhomes.

According to a press release, “these numbers reflect strong continuing growth for the company, which more than doubled its sales at this important event when compared with last year.”

Airstream said that the Louisville sales come on top of an already strong year where Airstream has experienced a doubling of trailer sales, and a 175% increase on vans.

“The spike in orders is directly related to dealer confidence in inventory turns and strong retail interest from customers who are intrigued by new units Airstream is bringing to market,” the release stated.

“The growing interest in Airstream can readily be attributed to the iconic design, premium quality, and the sense of community our brand represents while on the road,” said Bob Wheeler, CEO for the Jackson Center, Ohio-based Thor Industries Inc. subsidiary. “Furthermore, we are seeing now more than ever that people are multi-purposing their Airstreams for both commercial and personal use, and our market share is growing accordingly.”

Airstream introduce several new products in Louisville, including the extended Interstate 3500 EXT Class B motorhome and the 27-foot Eddie Bauer Airstream travel trailer. Most notably, the company unveiled the “Sterling Concept” trailer designed by Christopher C. Deam, offering strong hints about future design direction.

At its core, Airstream’s stylish trailers and touring coaches are designed to give consumers the ability to experience the outdoors to the fullest. For more information, visit www.airstream.com.

 

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