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‘Glamping’ Resorts Still Attracting Camping Set
Posted By RVBusiness On December 19, 2011 @ 5:57 pm In Breaking News | 2 Comments
Camping used to mean really roughing it. Sleeping on the cold ground, killing and cooking your dinner, using Mother Nature as a bathroom and forgetting about showers.
But for some, according to a FOX News report, camping has gone glam. These “glampers” or “glamorous campers” are staying in grandiose teepees equipped with Persian rugs and heated bathroom floors.
Glamping entered the travel scene nearly a decade ago and has become increasingly popular with seasoned campers and their less-outdoorsy counterparts alike in recent years. Luxury camping resorts are popping up across the globe as well.
While some would argue glamping is hardly camping at all, John Romfo, director of sales and marketing at The Resort at Paws Up in Greenough, Mont., says these high-end facilities are simply targeting more affluent clients that are adventurous.
“We always hear ‘I’d never go camping, but I would definitely do this,’ or ‘this is my kind of camping,’” he says. “If you are going to go camping, you want to do it in style.”
The Resort at Paws Up opened in 2005 with only one camp of six luxury tents in addition to its vacation housing offerings. Today, the resort has four camps of six tents. The tents boast high thread count sheets, electric blankets, heated floors in the bathrooms as well as art hangings on the walls, according to Romfo.
Pricing begins at $1,135 per night for two adults with three meals a day, and reaches $1,620 per night for two adults in the highest-end tent with three meals a day.
Terri Bowman, general manager of the El Capital Canyon Campground in Santa Barbara, Calif., says the property got a luxury upgrade in 2001 after being in business for 30 years in an effort to attract those who want to experience nature, but are unfamiliar with camping.
“We take the anxiety out of that,” Bowman says. “They really enjoy the environment. We do serve hardcore campers, but it’s also nice to not have to sleep on the ground. I think it’s a merger—I’m sure we’ve kept a lot of happy marriages.”
Cabins and teepees range from $135 to $785 per night, and El Capitan has close to 80,000 visitors a year. Bowman says TVs and cars are not allowed on the property to ensure guests are still inspired to experience nature while staying in high-end lodging.
“With the economy being so bad, people want a lot of family time and want to feel nature,” she says. “It’s simple out here.”
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