Sales managers and executives of Nappanee, Ind.-based Gulf Stream Coach Inc. reported strong traffic and orders for its products at last week’s National RV Trade Show in Louisville, Ky., according to a press release.
Steve Jacobs, national sales manager for the Streamlite and Gulf Breeze lightweight trailer brands, cited an all-time first-day sales record for the Louisville event. Jacobs saw particular interest in the new “Champagne Edition” floorplans that feature completely new appointments, a convenient desk with drawers inside and an aerodynamic full front fiberglass cap outside. “As we break new ground in our top-of-the line Champagne Series, the things we learn benefit our XLT and Sport trim levels, too,” Jacobs said.
Randy Baskerville, national sales manager for Gulf Stream’s Ameri-Lite, Conquest and Innsbruck travel trailers, noted, “We really have established a new standard for customer appeal in our Conquest and Innsbruck lines. Dealers had to be reminded they were looking at value-priced, entry-level merchandise.” He said that dealers also discovered an “exciting profit opportunity” in the all-new 259BH floorplan from the high-volume, quick-turn Ameri-Lite brand.
The company said that its Kingsport and TrailMaster travel trailers were also well received during the show. “We accomplished this by focusing on floorplan, eye appeal and price. Dealers left excited to have a conventional trailer with a story to sell,” Ryan said.
Gulf Stream Coach President Dan Shea summed up the success Gulf Stream enjoyed at the show, stating, “The display was a bustling hub of activity as dealers explored the alternatives we offer. Our family-focused independence resounds with a growing number of RV dealers across the U.S. and Canada. We’re helping those dealers build profitable businesses with large protected territories, strong parts and service support, and unique, high-value products.”
Dealers can get complete specifications and floor plan information for the 2012 complete Gulf Stream product lines by contacting Paul Campbell (phone 574-773-7761 x 5178; email email@example.com; or visit www.gulfstreamcoach.com.