Heartland Recreational Vehicles LLC reported that sales and new dealer signups were brisk at last week’s National RV Trade Show in Louisville, Ky.
“Sales were extremely good and exceeded our projections,” commented Coley Brady, vice president of sales. “In addition, we were able to sign many new dealers this year – a very positive response going into a show where attendance was such a big unknown. Although dealers are realistic about the current economic conditions, they’re obviously optimistic about their business’s future.”
Brady attributed the company’s positive results to several factors, including the introduction of an ultra-aggressive stick-and-tin price point travel trailer with the Trail Runner franchise, and innovations such as curvilinear ceilings on all Sundance and Greystone fifth-wheel models.
“We were really pleased with this year’s traffic in our display,” said Steve Lidy, Heartland’s marketing director. “Our booth was busy the first two days, and dealers really responded to our new products, including Torque toy haulers with an optional contemporary espresso interior and new lightweight Wilderness featuring a curvilinear ceiling. And talk about high energy … we had standing room only in Bighorn, as dealers crowded around the giant 55-inch TV in the new front living room.”
Brady added, “The Louisville Show usually sets the tone of the industry for the coming year. If that’s the case, Heartland is looking forward to a very good year, indeed.”
Heartland RV, headquartered in Elkhart, Ind., offers a variety of towables, including travel trailers, toy haulers, fifth wheels and destination trailers. For more information, please visit our website at www.heartlandrv.com.