- RV Business - http://www.rvbusiness.com -

Louisville Show Garners Positive Media Coverage

Louisville Show generated good PR for industry

The 2011 National RV Trade Show attracted local and national media, which published positive stories about the RV industry and its continuing recovery from the Great Recession, the Recreation Vehicle Industry Association (RVIA) reported in a news release.

The Associated Press reported that the RV industry was recovering despite “consumers made jittery by stubbornly high unemployment, sagging home values and a volatile stock market.”

“A lot of tough decisions were made by everybody in that room in order to be here today,” Winnebago chairman Bob Olson told AP after RVIA’s Outlook breakfast. “You didn’t find anybody in the RV industry getting a bailout. We did it the old-fashioned way, with some pretty tough decisions.”

AP also reported that RV manufacturers and suppliers now employ about 375,000 people, up approximately 50% since November 2008.

The story was published in newspapers nationwide, including New York, Washington, D.C., Chicago, Miami, Atlanta, Kansas City, and more than 100 publications around the country.

The RV show also received coverage from three Louisville TV news stations. Crews from the FOX, ABC and CBS affiliates broadcasted stories from the Kentucky Exposition Center (KEC). WHAS, the ABC affiliate, did two live segments — one from inside a luxury motorhome, and the other from inside a fifth-wheel — and taped a segment featuring an innovative travel trailer.

In addition, National Public Radio (NPR) interviewed U.S. Secretary of the Interior Ken Salazar during his tour of the show floor after his remarks at the Outlook breakfast.



[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]
Comments Disabled (Open | Close)

Comments Disabled To "Louisville Show Garners Positive Media Coverage"

#1 Comment By Jeff Johnston On December 9, 2011 @ 2:44 pm

The 2011 Louisville show was also covered by our crew from Rollin’ On TV, the cable-TV broadcast program about RVs and the RV lifestyle. The Louisville segment is scheduled to run in an early-2012 season episode of the show.

Jeff Johnston
Host and Associate Producer
Rollin’ On TV