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REDEX Reports Record 2011 Profits to Members

Posted By RVBusiness On December 5, 2011 @ 6:14 pm In Breaking News | No Comments

The Recreational Dealer Cooperative Association Inc. (REDEX) announced at its 13th Annual Louisville Show meeting it will finish 2011 with record profits.

“We are happy to report REDEX will finish with record-breaking profits for results,” said Michael Peay, president of REDEX and Holiday World of Houston, in a press release. “Thanks to these record results, for the first time since we founded the group in 1996, we will be refunding the $2,500 annual membership fee back to each of our members.

“That means if they attended our annual meeting last April in Las Vegas and got back $1,000, they will have received a free membership for 2011. This is the first time we have ever been able to achieve this feat. It’s been a very special year.”

REDEX is a cooperative where each dealership pays an annual membership fee of $3,500 and they receive $1,000 back for attending the annual meeting. REDEX said that in the past, the group has never refunded the remaining $2,500.

The group consists of 42 dealers with 75 locations nationwide. REDEX said that in return, the group obtains products such as retail financing, parts and accessories, finance and insurance, office supplies and other products in bulk purchases. REDEX estimated the group may earn up to $2 million in rebates, incentives and special purchases, and will sell about 30,000 new and used RVs this year while generating more than $1 billion in sales.

“In essence, it was like each dealer won the lottery,” said Corey Ruzicka, executive director for REDEX. “Some of our dealers will earn well into six figures on up-front rebates and incentives, and quarterly and year-end rebates and bonuses.”

He added, “Since we have signed seven new dealers in the third and fourth quarters and added more vendor partners, 2012 is looking to be another record-breaking year. We will be working on more rebate programs and adding dealers. Currently, we have about 30 markets with no dealer representative.”

For information on REDEX contact Ruzicka at cruzicka@priorityrvnetwork.com.

 

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