Syracuse, Ind.-based Redwood RV launched its Flat Freight program for dealers during last week’s National RV Trade Show in Louisville, Ky., according to a press release.
“It’s a bold move,” said Tom Montague, general manager for Redwood RV. “We see Flat Freight as an investment in our dealers. We believe our dealers are the best in the business at what they do – selling high-end fifth-wheels. As a responsible manufacturer we wanted to do something to help make their job easier. We also felt it was important to reward our current Redwood dealers for a successful first year in business.”
The program provides U.S. and Canadian dealers handling the company’s Blackwood fifth-wheel – also introduced in Louisville – a $400 flat freight fee. Redwood said that it is also offering several other dealer programs, including level pricing, large territories, zoned freight, “No Internet Dealers” and MSRP only advertising policy.
“We’ve taken every possible step to help promote local shopping,” said Montague. “When dealers form lasting relationships with customers, everybody wins. Flat Freight is yet another tool to help our dealers set themselves apart from the competition.”