Tenn. Dealer Wins Harley in RVT.com Giveaway
James McFerrin of Cullum and Maxey Camping Center, Nashville, Tenn., won a new 2011 Harley Davidson motorcycle at last week’s National RV Trade Show in a drawing held by RVT.com.
“This was our fourth Harley drawing,” said Shawn Friesen, RVT.com director of sales and marketing. “We want to give back to the industry that has been so good to us.”
With more than 500 dealers in the United States and Canada using RVT.com’s online vehicle listing service, “the company felt obligated to provide the best possible advertising service and a little extra by giving away a Harley every year,” Friesen said.
This year’s giveaway was a 2011 FXS Softail with a retail value of about $18,000.
“The response this year to our dealer services and the Harley draw was excellent,” said Friesen. “We are starting to experience in the RV industry something that has already begun in the mainstream — a massive transfer of ad dollars from traditional media, such as radio, RV and newspapers, to digital advertising media, such as online classifieds, online display/banner ads, and social media like Facebook, Twitter, and blogging.”