EverGreen Recreational Vehicles LLC, Middlebury, Ind., announced the name of its much-anticipated high-end fifth wheel division: Lifestyle Luxury Resort Vehicles.
This stand-alone division is housed in a separate 100,000-square-foot facility recently purchased in Middlebury. According to National Sales Manager Elliott Bond, Lifestyle LRV will eventually employ a large staff consisting almost entirely of former key Carriage Inc. employees.
“The last several weeks have been full of activity with ongoing developments in the product and staff,” Bond said, “and there is a high amount of enthusiasm already circulating about the new Lifestyle LRV brand.”
In November, Kelly L. Rose, a majority owner of EverGreen, told RVBUSINESS.com the company was stepping up to capitalize on Carriage’s good name by hiring the bulk of the company’s “brain trust” and management expertise with plans to build a towable RV line that’s similar in many ways to the Carriage lineup that the Millersburg, Ind., company had built for years.
Carriage, founded in 1968, closed its doors and furloughed 180 workers on Oct. 17 as an Indianapolis-based bank filed suit. On Feb. 21, an Ohio-based company will be holding an auction for all of Carriage’s assets at its long-time Millersburg headquarters.
Among the former Carriage people playing key roles for EverGreen are Bond, former Carriage CFO Deb Albin in finance, Pete Kauffman in manufacturing and Greg Kitson in product development and design.