Go RVing Solicits RVs for National Sweepstakes
Go RVing announced the first in a series of major branding opportunities for manufacturer members in conjunction with its national television partnerships for 2012, according to a press release.
For the first time, Go RVing will cosponsor RV giveaway sweepstakes with both the Great American Country Network (GAC) and Outdoor Channel, supported by special television vignettes and other custom, branded RV content. In December, RVIA manufacturer members were invited to participate in upcoming lotteries to select the grand prize RV for each sweepstakes.
Recreation Vehicle Industry Association (RVIA) members who enter the lottery for the GAC “Ultimate Country Music RV Giveaway” have the opportunity to feature their product in two 60-second custom vignettes starring celebrity singer-songwriter Chuck Wicks. These vignettes will air 128 times total on GAC and be posted on the network’s website for a total 2.3 million impressions. The grand prize RV will also be featured in a special Go RVing section of People Country magazine promoting the sweepstakes and the RV lifestyle.
The member manufacturer chosen in the lottery for the Outdoor Channel “Spring Fever” sweepstakes will be identified in promotional tags on four 30-second Go RVing vignettes featuring Pat Reeve and Nicole Jones, co-hosts of the hunting show Driven TV, and Mark Zona, host of Zona’s Awesome Fishing Show. The custom vignettes will air 150 times in April and March and be featured on Outdoor Channel’s website.
“Developing co-promotion partnerships with brands that appeal to Go RVing’s family target audience was a top priority in our 2012 planning,” said James Ashurst, RVIA vice president of public relations and advertising. “These first-time Go RVing sweepstakes will boost consumer leads and stretch our budget significantly. Both GAC and Outdoor Channel have tremendous reach and affinity in our market, and we’re proud to be offering these excellent branding opportunities to RVIA members. ”
The deadline for members to enter one or both RV prize selection lotteries is Jan. 12. Appropriate prizes to maximize response by Go RVing’s target audience of first-time buyers with children include smaller, easy-to-drive motorhomes and towable RVs suitable for towing by typical family vehicles (conventional and expandable travel trailers, folding camping trailers and truck campers). For more information, contact James Ashurst, firstname.lastname@example.org or Karen Redfern, RVIA marketing communications director, email@example.com.