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Hymer Appoints Kershaw U.K. Commercial Agent
Posted By RVBusiness On January 26, 2012 @ 9:14 am In Breaking News | No Comments
Germany-based RV builder Hymer AG has appointed Paul Kershaw as its new commercial agent for the U.K,. responsible for several Hymer Group brands.
Out&About Live reported that Kershaw aims to appoint up to six Hymer motorhome dealers over the coming weeks. This will be the first time in Hymer’s history that there will be an independent dealer network in the U.K. and comes after Hymer’s sales and marketing chief, Jorg Reithmeier, confirmed the brand would stay in the U.K., despite ending its sole importer agreement with Brownhills.
Kershaw is looking to appoint dealers across England, Scotland and Wales as a priority. He said he will be working hard to establish the best dealer network as quickly as possible and that he is aware that there are many concerned Hymer owners, particularly with the closure of Hymer U.K. in Preston.
“I am very keen to ensure that only the best dealers will be part of the future network,” he said. “With the sterling/euro exchange rate now moving in the right direction, I believe Hymer now represents even better value to U.K. buyers. I also intend to create pricing parity with the continental markets therefor eliminating the need for some customers to travel for LHD purchases.”
All the current and future Hymer models will be available with a more convenient geographical spread for sales, service and parts.
Kershaw was previously brand director for the Brownhills Group. Prior to leaving Brownhills, three years ago he grew the Hymer U.K. business to become Europe’s largest Hymer dealer.
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