New ‘Away’ Campaign to Generate Dealer Leads
The “Away” campaign makes its debut on TV, in print magazines and online in February and includes an entirely new version of GoRVing.com. According to a report on RV Executive Today Online, the website relaunches with new technology that will give visitors a more sophisticated level of information and interaction.
RV dealers can access leads generated through Go RVing by signing up for the optional Leads-Plus program. For more information, click here.
“The goal is to make the site our workhorse, delivering relevant information and engaging content to prospects and helping them move along the purchase process,” says Stan Richards, founder of The Richards Group, which developed the “Away” campaign.
The storytelling aspect of the new ads serves an important purpose. “The audience sees people just like them, spending time with loved ones in picturesque locations,” says Richards. “These locations are off the beaten path, yet completely accessible, and viewers see the RV as the hero that allowed the families to get there.”
All of the ads, whether print or electronic, “feature a strong call to action, encouraging viewers to visit the website to find a dealer and the RV that’s right for them.”