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Northwood Ships First Nash DLX to Thunder RV

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January 5, 2012 by   Leave a Comment

Dan Woollard (center), owner of Thunder RV, takes delivery of the first Nash DLX model produced by Northwood. On hand from Northwood were CEO Jim Jones; COO Ward King; Director of Manufacturing Keith Williams; Director of Sales Donald Cochran; and District Sales Manager Jim Baehmann.

Just in time for the spring show season, La Grande, Ore.-based Northwood Manufacturing Inc. has entirely recreated its Nash trailer brand while rebranding the product as the Nash DLX. According to a press release, Northwood recently delivered the first unit to Thunder RV, also in La Grande.

Launched with five initial floorplans, the Nash DLX will become a full-line product offering featuring travel trailers and fifth-wheels. The additional models will be incorporated into the lineup over the next year.

“The Nash DLX offers floorplans not available in any of the other Northwood brands and boasts a unique look as well as some signature features,” said Donald Cochran, national sales director.

The exterior features a “striking” gray fiberglass exterior with black trim and accents. As with all the Northwood products, Nash DLX models ride on Northwood’s exclusive Certified chassis. In addition, each Nash DLX features a chassis mounted receiver, rated at 2,000 pounds, to accommodate assorted carriers or an optional barbecue. A generator-ready compartment and a 10-gallon water heater are standard.

The Nash DLX also creates functional storage space with “Campers Closets” (closets with shelves rather than hang bars) and bunk models feature “Stow-n-Go” kids storage compartments. Even with these dramatic changes, Northwood said it offers the product at a price point that is well below the cost of last year’s conventional Nash product.

Don Woollard, owner of Thunder RV, said he is excited about this product repositioning and how it will translate into increased sales volume. The family owned dealership has been a key retailer for Northwood products since 1997.

For additional information on Northwood visit www.northwoodmfg.com.

 

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