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Priority One Offering Contest to Mark 25th Year

St. Petersburg, Fla.-based Priority One Financial Services Inc., a leading F&I outsourcing provider to the RV industry, will commemorate its 25th anniversary in business by honoring its dealer partners.

According to a press release, Priority One will be holding a contest throughout the year. The dealer that sends the 25th funded deal every month will receive a prize. Prizes range from an Apple iPad II to a Keurig Commercial Coffee Brewer to a 32-inch LCD TV.

“As we strive to excel in our industry, we greatly appreciate the trust and confidence our dealers extend to us, and we wanted to show them how much we value their partnership and encourage them to celebrate with us all year long,” said Heather Mariscal, president of Priority One.

In 1987, entrepreneur Lisa Gladstone founded Priority One by creating a concept that provides finance and insurance (F&I) services for marine dealers to retail finance their customers. In 2007, Priority One was acquired by Forest River Inc., a Berkshire Hathaway company, and added other recreational dealers to their network. Through the years, Priority One has grown from one to 50 employees and provides F&I managed services for hundreds of recreational dealers nationwide.


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