Priority One Offers Dealers NADA Guide Access

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January 3, 2012 by   Comments Off on Priority One Offers Dealers NADA Guide Access

Priority One Financial Services Inc., an F&I outsourcing provider for the recreational vehicle industry, is offering its dealer partners free online access to NADA’s used value guide.

According to a press release, the guide offers a “comprehensive spectrum of benchmark pricing data” that consumers and professionals from various industries use to help buy, sell, trade or shop for vehicles including RVs, trailers, boats, motorcycles and more.

“Most of our dealers are currently paying to access NADA’s online vehicle pricing guide or paying for the quarterly books to perform their book-outs, so we wanted to take that cost burden away from our valued dealers,” said Lorraine Mariotti, vice president of lending for St. Petersburg, Fla.-based Priority One, a division of Forest River Inc.

By providing this tool for their dealers, Priority One dealers will be able to determine values on units at any time through a link to on Priority One’s exclusive dealer resource center.


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