Heather Mariscal, president of Priority One Financial Services, was recently honored as one of Business Leader’s 2011 Women Extraordinaire Award winners at an award luncheon held at Florida’s Tampa Palms Golf & Country Club.
According to a press release, Business Leader Media annually honors the top women business leaders of the South. Mariscal, along with 23 other honorees, was chosen out of 1,700 nominations and selected based on her outstanding professional achievements as well as her passionate efforts to make a difference in the Tampa Bay business community and organizations.
Mariscal has been with Priority One, a recreational industry F&I outsourcing provider and subsidiary of Forest River Inc., for eight years and was promoted from vice president of operations to president in 2009. She led the company through the economic/lending crisis of 2009 not only surviving the downturn but emerging with a stronger company.
Mariscal has also been involved in several community activities, such as Walk Now for Autism, and annually Priority One celebrates “P1 gives thanks” throughout the month of November. Employees are given time off to volunteer at charities to give thanks back to the local community.
“Respecting and encouraging the differences of each individual on your team helps maximize their potential,” Mariscal said. “By empowering those around you to be creative and communicate ideas, you will continually evolve. Transparency, whenever possible, is paramount as it fosters an environment of open discussion creating a team aligned around a clear, common goal.”