Lance Camper Manufacturing Corp., a leading U.S. RV manufacturer, has signed on as an advertising partner with Mattapoisett, Mass.-based Rollin’ On TV (ROTV) for 2012, reports ROTV Executive Producer Jose “Joe” Moniz.
Lance Camper, headquartered in Lancaster, Calif., is long known for its quality and workmanship in the manufacture of truck campers and, more recently, travel trailers.
“We look forward in working together with Lance’s Norm Jacobson and Mark Hovanec this year in creating and producing some interesting and effective television and Internet promotional packages,” said Moniz.
In other news, Moniz announced that complete episodes of Rollin’ On TV will be available for viewing starting later this week on RVBUSINESS.com, the Internet site that operates as an extension of RVBusiness magazine.
“We are happy to be working together with partners Sherman Goldenberg and Beverly Gardner and their staff at RV Business to help expand the RV lifestyle and market to as many mass media outlets as possible,” said Moniz. “Whether it’s Rollin’ On TV through its television and Internet market, print media or consumer trade shows, we all have to work together to expand awareness before we can enlarge the pie — as the saying goes — and this cooperative venture between Rollin’ On TV and RVBusiness is a good example of diversified media outlets working together on a common goal. We look forward to working with Sherman, Bev and their staff in finding new ways to expand the RV market.”
“We, likewise, look forward to working with Joe Moniz and the Rollin’ On TV crew,” adds Goldenberg. “We see this as a signal of the new directions we plan to be taking in 2012 with RVBUSINESS.com, which has been logging relatively sensational traffic since we purchased the site last spring from Affinity Group Inc. And we’ve got some more things in the works, along with our second season of ‘RV Capital Talk,’ a popular weekly Internet TV program produced by Elkhart, Ind.-based RVNN.TV that we want to take to a whole new level this year.”