In an effort to expand its reach, RVBUSINESS.com will be linking regularly to RVTravel.com, a popular, weekly online newsletter penned by Edmonds, Wash.-based Chuck Woodbury, a savvy industry veteran with a unique consumer-oriented view of the recreational vehicle universe (to access click box on right).
“It’s all part of an effort to widen the reach of our active website and the perspective of RV industry people who visit RVBUSINESS.com on a regular basis with regard to the consumer they serve and the things those RVers observe out there on a regular basis,” says RVBusiness Publisher Sherman Goldenberg. “As part of our Phase II expansion initiative, it also serves to bulk up the content, depth and, to an extent, the entertainment value of our website. And Chuck Woodbury, with his wry and at-times blogger-style sense of humor and personal writing style, brings some of that to the table.”
In his first newsletter linked to RVBUSINESS.com, Woodbury takes Atlantic Richfield (ARCO) to task for its gas-price promotion.
Woodbury, who first garnered attention 20 years ago as the founder of a written-from-the-road, quarterly tabloid publication called Out West, is celebrating his 10th year as editor of the popular online newsletter written for recreational vehicle travelers. Every Saturday morning for the past decade, the 24,000 readers who subscribe to his RVTravel.com newsletter have awakened to a new issue delivered directly to their email inbox. In fact, he reached his 500th issue in September. Since he tracks his site visits closely, The Weekly Herald, of Everett, Wash., reports, he says he averages 60,000 readers weekly. So, an additional 36,000 people find their way to the newsletter via referrals from blogs and related RV sites.
For about a dozen years he’s also run RVbookstore.com. At his warehouse a few blocks from his downtown Edmonds condo, rows of shelves are stacked with books and DVDs. There’s a big spool of bubble wrap on a wall. “Orders come in all day long,” quipped Woodbury, who recently toured Iceland in a rented motorhome and, of course, wrote about it in his weekly column. “We’re no Amazon but in this field, nobody has more titles than we do.”
Newsletter topics range from Woodbury’s campground and sightseeing recommendations to RV maintenance and repair tips from guest writers. And Woodbury, who says he’s driven at least 200,000 miles over the years in three motorhomes, says it’s never hard to come up with new subjects to write about for his readership, which includes a wide demographic and averages people 50 to 60 years of age. “It’s an older crowd,” says Woodbury, 64. “I’ve grown into the demographic.”