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RVIA PR Staff Helps Promote Local Retail Shows
Posted By RVBusiness On January 31, 2012 @ 9:11 am In Breaking News | No Comments
The Recreation Vehicle Industry Association’s (RVIA) recent local RV retail show publicity efforts have resulted in show information and RV lifestyle stories being published in Pittsburgh, Pa.; Kansas City, Mo.; Ft. Myers, Fla.; Allentown, Pa.; Lake Charles, La.; and Tampa, Fla.
According to a press release, more show coverage in the coming weeks is expected in Boston, Jacksonville, Fla., Houston, Minneapolis and Richmond, Va.
RVIA said that coverage has been positive with the focus placed on innovative products as well as the large crowds and strong sales being reported at the shows.
“The reason I think sales were so good this year was the pent-up demand we’ve heard so much about,” said Dave Kelly, marketing director for the Florida RV Trade Association which annually hosts the Florida RV SuperShow at the beginning of January. “People will put off their recreational purchases only for so long. I think we might finally be turning the corner.”
“We had a very exciting event,” said Bart Caple, who heads the Lake Charles, Louisiana RV show. “Attendance was very strong, one of our best shows in years, and attendees were buying RVs. Most of the dealers reported strong sales, better than last year. Overall, the atmosphere was very optimistic.”
Vilma Fraguada, vice president at GS Media & Events, which produces shows throughout the country, added, “Attendance at the spring shows has been strong and filled with qualified and well informed buyers.Dealers have reported successful closings and most have exceeded their sales expectations. Young families are looking at RVing as an affordable way of spending quality time with their children and loved ones. Manufacturers continue to bring innovative upgrades and products that enhance the RV lifestyle.
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