RVT.com, a leading Internet classifieds ad site for new and used RVs for sale, reports that its RV shopper traffic has increased more than 30% in January 2012 as compared with one year prior, and that RV shoppers that visited the site from mobile devices increased by more than 150%.
According to a press release, RVT.com also reported that U.S.-based website traffic increased 30 percent year-over-year from 2010 to 2011 and website traffic from Canada was up a significant 40%. In total, users accessing the RVT.com site from mobile devices increased 152% from 2010 to 2011, and those visiting the site using iPhone and iPad apps increased 272%.
“The current state of the RV market combined with RVT.com’s extensive search engine optimization, social network marketing and mobile friendly content has caused a significant increase in visitor traffic,” said Shawn Friesen, Vice President of RVT.com. “We’ve made it simple for RV dealers and industry to reach customers via the Internet – especially through Google Search, Facebook and on mobile devices such as the iPad, iPhone and other smartphones. This in turn drives up inventory, which brings more RV buyers to RVT and ultimately results in more sales. If the current traffic trend continues, 2012 will be another record breaking year for our site.”
Friesen also noted that RVT.com had a 20% increase in RV dealer subscribers and a 25% increase in online inventory posted by dealers and individual owners.
Currently, RVT.com showcases over 50,000 new and used RVs for sale and generates more than 500,000 U.S. and Canadian consumer visits per month.