SSI: November Canadian Coach Sales Fall 21.9%

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January 18, 2012 by   Comments Off on SSI: November Canadian Coach Sales Fall 21.9%

Year-over-year Canadian motorhome sales tumbled 21.9% in November, according to the latest report from Statistical Surveys Inc. (SSI), while registrations were down 8.6% for the first 11 months.

Forest River Inc. was the Canadian motorhome sales leader through November, capturing a 24.4% market share, followed by Winnebago Industries Inc. (16.5%) and Thor Industries Inc. (15.6%).

November Class A registrations dropped 12.3% from the year prior and were down 3.2% year-to-date. For the first 11 months, Thor was No. 1 in Canadian Class A sales with a 20% market share, ahead of Winnebago (17.1%) and Fleetwood RV Inc. (15.3%).

Registrations in the lower volume Class C segment plummeted 45.5% for the month and were down 13.8% year-to-date. For the 11 months, Forest River held a commanding lead in the category with a 38.3% market share followed by Winnebago (15.9%) and Forest River’s Coachmen Industries Inc. division (12.6%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).


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