Stat Surveys: Motorhome Sales Flat in November

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January 11, 2012 by   Comments Off on Stat Surveys: Motorhome Sales Flat in November

Year-over-year motorhome sales were flat in November and the 11 months, up 1.5% and 0.3% respectively, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. remained the overall motorhome sales leader through November with a 20.4% market share followed by Winnebago Industries Inc. (18.8%) and Forest River Inc. (12%).

In the Class A category, overall sales in November dipped 0.8% compared with 2010 and showed no change year-to-date. Tiffin Motorhomes Inc. again held the No. 1 position for the 11 months, holding a 20.9% market share, just edging out Winnebago with a 20.1% share. Thor was No. 3, owning a 17.5% market share.

Class C sales increased 5.9% for the month and 0.7% year-to-date. Thor was the leader through November, holding a 24.1% market share, followed by Forest River’s Coachmen division (18.4%) and Winnebago (17.2%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).


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