The 2012 Florida RV SuperShow set a new record of over 54,000 attendees over the five public days of the show, which ran Jan. 11-15 at the Florida State Fairgrounds in Tampa. According to the host Florida RV Trade Association (FRVTA), the total is approximately 900 more people than attended the show in 2011.
“Even with a little rain on opening day, the last four days were dry and unseasonably warm. If we had to have rain, early in the week is always preferable,” said FRVTA Marketing Director Dave Kelly in a press release. “I think a lot of people wanted to get out and stretch their legs and see the new RVs.”
Dealers and manufacturers reported excellent sales, which usually is a precursor to the entire RV industry nationwide. While many of the attendees were retirees, the weekend brought out lots of families and they were interested in more than just window shopping. Low interest rates and a great selection of “entry level” priced RVs combined to create a successful show for just about all exhibitors.
“We are seeing three to four years of pent-up demand for RVs finally opening up,” said FRVTA Executive Director Lance Wilson. “Americans will only wait so long for things that they really want, and it appears they want RVs right now.”
Booth exhibitors also reported great sales and many were running out of brochures and products early in the week. Camping World’s store was constantly packed and restocking went on well into the night each day of the show.
“We heard families saying they have been waiting to buy an RV for years and their kids were not getting any younger, and older couples have been patient and they thought the time was right,” said Kelly. “The media was also very positive and very anxious to see what was going on in the RV industry. They recognize that RV sales are a leading indicator of the entire economy and that point was made in a few of the TV interviews.”
The dates for the 2013 Florida RV SuperShow are Tuesday, January 15th (Industry Day) and Wednesday, January 16 through Sunday, January 20 (Public Days). For more information contact the FRVTA at (813) 741-0488 or www.frvta.org.