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Baby Boomers Altering Snowbird Demographics
Posted By RVBusiness On February 28, 2012 @ 4:18 pm In Breaking News | No Comments
A generational change is under way in the nation’s snowbird population. According to a press release, sounds of the “Big Bands” are increasingly being replaced by the Beatles, Rolling Stones, Creedence Clearwater Revival and Foreigner.
And while Sunbelt RV resorts still have plenty of bridge tables, today’s health conscious snowbirds are more likely to engaged in water aerobics or water volleyball, playing tennis or bocce ball or riding their bicycles or hiking on nature trails.
“The Baby Boomers have arrived,” said Paul Bambei, president and CEO of the National Association of RV Parks and Campgrounds (ARVC), the Denver-based trade association that represents the outdoor hospitality industry. “And RV parks and resorts are responding by providing a greater variety of activities and entertainment. Some have even established health and wellness centers.”
Art Martin, activities director for the Fountain of Youth Spa and RV Resort in Niland, Calif., has seen the generational change unfold before his own eyes. “When I took over as activities director 15 years ago,” he said, “we had 20 activities a week. Now we have 86 activities a week.”
This winter, Golden Village Palms RV Resort in Hemet, Calif., is offering more than 200 different activities, plus a greater variety of activities and entertainment than most small towns, including dances, dinner shows and every flavor of musical entertainment
“We are getting a lot of new RVers because of the concerts and events,” said resort manager Michael Carle. “They definitely want to be active.”
Some RV resorts are also offering on-site spa and wellness center services.
Consider the Springs at Borrego RV Resort and Golf Course in Borrego Springs, Calif. Three winters ago, the resort opened a wellness center led by Anna Morris, a holistic health practitioner and expert in Ayurvedic massage who trained with Deepak Chopra and Dr. Vasant Lad, two of the nation’s premier experts in holistic health medicine. Morris is joined by Amy Baay, a licensed massage practitioner, and Betty Patterson, a licensed acupuncturist who also does herbal medicine and teaches classes in Qi Gong, an energy building exercise with slow body movements.
The growth in activities and entertainment is helping many RV resorts to increase their occupancies this winter season.
Tim Deputy, general manager of Sun N Fun RV Resort in Sarasota, said his business is way up from last year’s figures, with a 20% increase in RV site rentals and a 27% increase in park model rentals. He said the park is “fully booked” for February and March.
He attributed the increase in part to the resort’s new indoor pool and wellness center, which was completed in time for the winter season. “It’s just insane,” Deputy said. “I’ve never seen so many people working out in the resort.”
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