Kampgrounds of America Inc. (KOA) has again made the list of Top 50 franchises in North America, according to Franchise Business Review’s 2012 Franchisee Satisfaction Awards.
Each year, Franchise Business Review surveys more than 22,000 franchisees representing more than 300 franchise brands in a wide variety of industries. This year, KOA ranked 30th among the top 50 franchises in the Large Systems category, according to a KOA news release.
This is the fourth year in a row that KOA has ranked in the Top 50 franchises on Franchise Business Review’s annual list.
“For the past 50 years, we’ve dedicated our efforts to building trust and confidence among our franchisees,” said KOA CEO Jim Rogers. “Our campers are very faithful to the KOA brand, and we find the same is true among our franchisees. We have continually added support systems and mechanisms for our franchisees that allow them to spend more time with their guests, and they recognize that spending time working directly with guests to meet their needs is the secret to success.”
Franchise Business Review President Michelle Rowan agrees with Rogers.
“We’re seeing more of a focus from franchisors on unit profitability,” Rowan said. “Franchisees are rating support from franchisors better than they were a few years ago. Everyone is more optimistic going into 2012.”
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, training, support, system quality issues, business lifestyle and overall satisfaction. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70 percent.
KOA also uses its own additional mechanisms to track how franchisees feel about the company and their individual businesses. KOA conducts its own internal Franchisee Satisfaction Survey each year, and holds an annual convention where franchisees are encouraged to voice their successes and concerns. Additionally, KOA has franchisee advisory groups that meet regularly with KOA leadership to help shape future strategies.