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Motorhome Needed for Go RVing, MLB Promotion

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February 14, 2012 by   Leave a Comment

Go RVing announced another high-profile opportunity for a Recreation Vehicle Industry Association (RVIA) manufacturer member to receive product exposure this spring through a partnership with the MLB Network.

According to a press release, MLB Network has agreed to cosponsor a “Good to Get Away Game of the Week RV Tour” with Go RVing. According to RVIA, this will be a major public relations extension of its Major League Baseball ad buy, offering product exposure in a series of special on-air reports to be shot in and around an RV at MLB Games of the Week. Companies can enter a lottery that will determine the product to be showcased.

From April through June, a motorhome will be used as a touring studio for a series of eight to 10 two-minute reports from the MLB Network Game of the Week. Interviews will be conducted both inside and outside the RV, with the RV as the backdrop. A Class A or Class C motorhome from approximately 28 to 34 feet in length has been requested by the network. The RV will be wrapped to include the manufacturer’s logo along with Go RVing branded “AWAY” campaign elements and MLB branding.

If interested in this opportunity, RVIA manufacturer members need to respond by Friday, Feb. 17. For more details, contact RVIA Vice President of Public Relations and Advertising James Ashurst at (703) 620-6003, ext. 310, or jashurst@rvia.org.

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