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Ontario RV Spectacular Attracts Younger Buyers
Posted By RVBusiness On February 20, 2012 @ 10:01 am In Breaking News | No Comments
They looked a bit out of place, surrounded by all the gray hair, the hawkers of hearing aids, a booth promoting cremation services and assorted vendors of electric scooters and customized golf carts.
But the Korczynski family felt right at home Saturday while looking for a new home on wheels at The RV Spectacular sponsored by the London and St. Thomas RV Dealers Association In Ontario, Canada.
The London News Press reported that Paul and Jenna Korczynski, with nine-year-old twins Brooke and Tyson in tow, came from Kitchener for the recreational vehicles show at Western Fair District.
The event draws about 8,000 visitors and is squarely targeted at an older, rather affluent crowd that can plunk down $100,000 or more for a motorhome, trailer or “park model” trailer.
Proud owners of a 26-foot fifth-wheel trailer, the young Korczynski family was looking at some 30-foot trailers, retailing for about $40,000 and dreaming of the possibilities.
“It’s a lot of money,” Paul conceded, “but we’re looking for a trailer with bunks for the kids so they can bring friends along.”
The construction worker said traveling across Canada and in the U.S. is a wonderful way to vacation as a family. They’ve been to Prince Edward Island, around Lake Michigan and they’ve stayed at Cedar Point in Ohio.
With high gas and grocery prices, the family likes travel in the U.S. to keep costs down, he and Jenna agreed.
So they were kicking the tires of a few units and dreaming of future trips that could be so much nicer with just a few more feet of living room.
Eight major retailers of trailers and motorhomes were on display.
At Forest City Motorhomes, co-owner Rick Goertz said his company has just come off its best two years. It sells 80 to 100 new and used motorhomes each year. New units range from $70,000 to more than $300,000.
“Seventy-five to 80% of our customers just come in and write a check,” he said. There is no need for financing. Most are retired businessmen and farmers who have been careful with their money for decades and decide it is time to splurge.
Goertz has no explanation for such strong sales when other parts of the RV business have been “pretty flat.”
A few feet from him was a 42-foot Itasca Meridian motorhome resembling a highway coach that usually retails for nearly $322,000 but was being offered at a “show price” of $257,700. The gleaming monster delivers about eight miles to the gallon, he said, but includes everything from a washer and dryer to home theatre, fireplace and bedroom ceiling fan.
Forest City Motorhomes sells one or two of those units a year and buyers able to spend that kind of money aren’t fazed by the gas consumption, he said.
Goertz said crowds appear up from previous years and he expects to engage in serious conversations with about 200 potential customers before the event ends.
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