SSI: Canadian Towables Sales Grow 2.9% in 2011
Year-over-year Canadian retail sales of towable RVs rose 4.8% in December while posting a 2.9% increase for the full year.
According to the latest report from Statistical Surveys Inc. (SSI), a sector-by-sector breakdown indicates:
• Sales in the travel trailer sector surged 21.8% in December, ending the year with a 6% gain.
• Fifth-wheel sales dropped 17.3% for the month and slid 0.9% for 2011.
• Folding camping trailer registrations fell 20% in December and 11.7% for the 12 months.
• Recreational park trailers plummeted 54.5% in December, ending the year down 12%.
Thor Industries Inc. was the overall Canadian towables sales leader for 2011 with a 33.3% market share, followed by Forest River Inc. at 18.3% and Jayco Inc. at No. 3, holding a 16.1% share.
Thor also was also the leader in travel trailer sales for the 12 months with a 31.9% market share while Forest River was No. 2 with a 17.7% share, edging out Jayco, which captured a 17.5% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through December, capturing a 47.7% market share, with Forest River at No. 2 posting a 17.1% share. Thor was also No. 1 in park model sales with a 31.2% share followed by Skyline Corp. at 23% and General Coach Canada at 15.8%.
Forest River led camping trailer sales for the 12 months with a 28.7% market share while Jayco posted a 27.6% share and Forest River’s Coachmen division held a 16.5% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).