SSI: Dec. Towables Up 12.6%, Gain 5.4% for 2011
Year-over-year retail towable sales surged 12.6% in December, helping boost registrations to a 5.4% gain for the full year.
According to the latest report from Statistical Surveys Inc., a sector-by-sector breakdown showed:
• Sales for the high-volume travel trailer sector grew 16% in December and finished the year up 8%.
• Fifth-wheel registrations increased 13.5% for December and edged up 2.9% for the 12 months.
• Folding camping trailer sales declined 18.9% in December and 7.9% for 2011.
• Park model sales fell 23.6% for the month and 5% through December.
Thor Industries Inc. was the towable sales leader for the year, posting a 36.6% market share, followed by Forest River Inc. at 21.2% and Jayco Inc. with a 12.1% share.
By segment for the 12 months, Thor was No. 1 in travel trailer sales with a 33.1% share, ahead of Forest River (21.9%) and Jayco (13.9%). Thor held a commanding lead in fifth-wheel sales, capturing a 54.4% market share, while Forest River registered a 17.2% share.
Forest River was the folding camping trailer sales leader through December with a 36.4% market share while Jayco (17.9%) held the No. 2 position and Coleman Camping Trailers (13.5%) was third. In the park model segment, Thor was No. 1, posting a 23.2% market share, with Skyline Corp. at No. 2 (12.8%), followed by Kropf Manufacturing Co. Inc. (7.6%)
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).