Following six years as director of marketing with Giant Recreation World, Robin Beebe-Moussaoui joins UVS Junction to oversee marketing for the Winter Springs, Fla.-based RV web development firm.
“UVS has such a well-rounded platform and we continue to roll out new products and software updates every month,” Angie Cellucci, director of UVS Junction, said in a press release. “We teach our clients about so many strategies but, until now, we felt penetrating this market full speed would fall us short with our development. We needed the right fit to oversee an in-house marketing department.”
With UVS Junction, Beebe-Moussaoui’s primary role will be to offer augmented digital marketing, media and traditional advertising services that compliment and enhance the primary UVS product.
“Unlike traditional marketing companies that service our industry from the outside looking in, Robin’s expertise truly offers the best of both worlds,” Calucci said. “She understands how dealerships run from the inside out. She was able to bring her automotive marketing and operations background to the RV industry and help the dealership dominate its market.
In addition to Giant Recreation World, Beebe-Moussaoui’s background includes marketing positions with: Chuck E. Cheese Pizza, Little Caesars Pizza, Cox Radio, Tribune Publishing and Centex Homebuilders. She also handled digital marketing strategies regionally for the Florida RV Trade Association (FRVTA) since 2009.