Trusov Named CrossRoads’ Marketing Director
Topeka, Ind.-based CrossRoads RV has named Alexandria Trusov as director of marketing, filling a position vacated when Dave Boggs left the company.
According to a press release, Trusov brings over 15 years of management experience. Most recently she worked for at Elkhart Brass Mfg. Co. Inc., managing marketing projects which ranged from interactive online initiatives to communications strategies to new product launches. Additionally, for nearly 10 years Trusov worked for Market Strategies International, a top 20 global market research firm.
Trusov earned a bachelor’s degree from Indiana University and completed all course work for a masters in liberal studies with a concentration in sociology. She has also held leadership positions within the local chapter of the American Marketing Association for the last four years.
“Alexandria brings a different level of experience to the CrossRoads team,” stated Don Emahiser, president of CrossRoads RV. “As our company grows, we are actively seeking ways to make our customer outreach more engaging and increasing our communications. Alexandria’s background of both business to business experience in the manufacturing sector and direct consumer market research offers us that opportunity.”