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SSI: YOY Motorhome Sales Drop 6.7% in January

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March 13, 2012 by   Leave a Comment

Year-over-year motorhome sales began 2012 with moderate change, down 6.7% in January.

According to the latest report from Statistical Surveys Inc., Winnebago Industries Inc. was the overall motorhome sales leader for the month with a 20.2% market share followed by Thor Industries Inc. (18.8%) and Tiffin Motorhomes Inc. (14.6%).

In the Class A category, overall sales in January declined 10.7% compared with 2011. Tiffin held the No. 1 position posting a 23.1% market share, edging out Winnebago with a 20% share. Fleetwood RV Inc. was No. 3, capturing a 15.6% market share.

Class C sales were flat for the month, up just 1%. Thor was the leader in January, holding a 24.5% market share, followed by Winnebago (20.7%) and Forest River Inc. (16.1%).

Statistical Surveys also includes rental units sold for the month, which reflected a 400% increase in January from a year ago. All of the rental units sold were Class C motorhomes.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

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